Brick wasn’t as smart as it thought it was. The Last Jedi was pretty dumb. Looper was downright idiotic. How did Rian Johnson get so smart all of a sudden? Maybe, like Craig Mazin, his whole career pre-2019 was one long fake-out, setting us up for the knock-out punch? Even this movie’s trailer wasn’t very appealing. It showcased the movie’s weakest aspect (Craig’s accent, which is harmless but certainly never convincing) and the few jokes that didn’t land (“Is this ‘CSI: KFC’?”). So I was totally unprepared for how great this movie is.
The cinematography! The production design! The dialogue! The performances! (One silly accent aside) One problem is that, since they were being so coy about the plot, they had to hide the fact that Ana de Armas is the main character, which means she didn’t get the star treatment she so richly deserves. She quietly steals scenes from each of the big name actors, keeping us in her head, not theirs.
Tips: Beware of concepts you can’t promote well
The most obvious way to promote this movie is “A private nurse becomes the number one suspect in the murder of a wealthy man when it turns out he left her all his money.” But that set-up isn’t established until halfway through the movie, so it would have been frustrating to viewers who had seen the trailer that it took so long to get to that set-up. So instead, it was just promoted as “An old fashioned big-house star-studded murder mystery,” and it did fine, but ultimately its marketing was a liability, not an asset. And because Armas is not one of the previously established stars, she got sidelined by that promotion strategy. Still the plotting and pacing in this movie were pretty much perfect, so I can’t complain.