We meet a wealthy, overconfident man with a closet full of individually lit sneakers, and he assures us in voiceover that he’s absolutely sure he’s going to get a big promotion today. He promises his family and co-workers it’s coming. Then his boss gathers everybody in the conference room and announces that sure enough, someone is going to be promoted to Senior Vice-President. Our hero confidently picks up his stuff and begins moving over to the “senior management only” side of the table before the boss announces the name. On the way, he cockily says to a woman of color: “Sabrina, I’m not going to forget about you when I become one of them, alright?”
It’s only after Dre has shoved others aside to take his new place that the boss finally announces, “So without any further ado, I’d like us all to give a warm congrats to…”
…So what’s going to happen? Well if we’ve ever seen a pilot before, we’re sure of one thing: Dre is not going to get the promotion. Everything in the pilot so far has set us up for a big reversal. Overconfidence must be punished! But then Dre does get the promotion! We’re shocked. Why did they try so hard to set us up for a reversal and then not deliver?
But there’s one hitch: Specifically, his boss announces that he’ll be “the SVP of our new Urban division.” And Dre has already told us in voiceover that he considers “urban” to be a ridiculous term. Dre is clearly not pleased, and says in his voice-over, “Wait, did they just put me in charge of black stuff?”, then we cut to commercial.
So why did Barris push all of our “they’re about to announce someone else got the promotion” buttons, only to have our hero’s overconfidence be validated after all? Well, it sends us on an emotional rollercoaster: We’re excited for him, then worried about his overconfidence, then almost pitying his delusion that he’s going to get it, then shocked to be happy for him …then shocked again when we realize that, in Dre’s mind, this is a slap-down. As far as he’s concerned, he didn’t really get a promotion. He’s only been put in charge of his own ghetto. Sure enough, when he gets home, his father calls him, “head puppet of the white man.”
Burris has toyed with our pre-existing narrative expectations in order to convey to us the hero’s peculiar emotional state. This moment establishes the tone of the whole series: Dre is a winner but his psychological and cultural baggage makes him feel perpetually dissatisfied. As in any good ironic story, he’s either winning by losing or losing by winning.
It’s always good to hurt your hero in ways that would only hurt your hero, because then you have a unique and volatile main character. Only Dre would be heartbroken by this news, and that makes him compelling.