I started with the idea that this was a populist manifesto (That’s Joel McCrea from Sullivan’s Travels):
I still love this title and cover:
This title/cover was a shameless rip-off of Blake Snyder:
The one should look familiar to longtime fans of the blog:
My agent wondered if we could sell this as a marketing book, which seemed like a longshot, but I did a cover mark-up to see what that would look like:
I decided that the last essay in the book called Scheherazade to mind, so I played with two covers featuring her:
I went back and forth as to whether or not this should be a book specifically for rewriting:
In the end, I’m glad we went with the branding and cover we have! Leave these things up to the professionals, folks! Now go out and buy the book, if you please. I hear that it’ll be face-out at Barnes and Noble for a month!